People trying to find a place to stay have been on your social media profile for three minutes, scrutinizing. They have already decided what to expect if they stay there. You put the content there. But when did you last look at it through the eyes of a stranger?
Scroll your profile the way someone would who has never heard of your place and is deciding whether to book. One question: what kind of guest do these posts actually attract? Compare that to who you want as guests.
Most places worry about what the internet says about them. The bigger problem is what their own social media is saying, and nobody is checking.
