When I review independent properties, the source is almost always the same. Your OTA listing. The description you wrote when you first got listed. The “about” section that still mentions a restaurant you closed during COVID.
AI treats all of it as current fact.
This week, do this: Pull up your Booking.com or Expedia description. Read it like a guest who has never heard of you. Count the lines that are wrong, outdated, or so generic they could describe any property in your area. That number is the reputation AI is repeating about you.
Before you check bookings this week, read your listing first.
Where the wrong answer starts
When someone asks ChatGPT, Gemini, or Perplexity about your property, those tools don’t call you. They don’t check your website. They pull from whatever text is most available, most structured, and most repeated across the web.
It’s the OTA page. One description. One amenity list. One set of policies. Repeated across platforms, cached by search engines, scraped by AI.
Tha…