Destination Sunday: Why Your Logo Cannot Save You

The Flip Side of Branding in Destination Marketing: Visibility Beats Logos Every Time

A shiny new design without visibility is like a billboard in the desert.

The Myth

Tourism boards and small destinations love to say: “We just need a new logo, a fresh slogan, maybe a new color palette. That will put us on the map.”

So they spend months arguing about fonts and thousands of dollars on design packages. Everyone feels busy. The meetings look important. But nothing changes.