Social Media Isn’t Dead—What I Learned

and Why It Matters for Us

Earlier this week I joined a webinar hosted by Neil Patel and his team at NP Digital, and it was packed with no-fluff, truly helpful insights on how social media works today—especially for small businesses like ours in the vacation rental, boutique hotel, and tourism space.

Let’s be honest: social media can feel like a time-suck. If you’ve ever asked yourself, “Is it even worth it anymore?”—you’re not alone. But here’s the surprising truth:

Social media isn’t dead. It’s just different.

People still discover your property or service through platforms like Instagram, Facebook, TikTok, and Pinterest. The catch? They may not book the first time. But showing up regularly helps build trust—and that leads to bookings down the road.

🎥 Watch the Replay

I’ve embedded the webinar video below so you can watch it when you have time—it’s full of real talk, smart data, and quick wins: