Destination Sunday: “Shopping Local” Isn’t Enough

Across the world, destinations are re-examining what “local” really means.

Post-pandemic travelers want connection, not souvenirs, and communities want tourism that builds, not drains.

Authenticity Is Not a Hashtag

“Shop local” was never the goal. It was the warning.
Authenticity disappears when destinations treat culture like content.
Real leadership protects the people who make the place. Not the slogan that sells it.

The opportunity is not to feature artisans in your marketing. It is to build systems that let them thrive.