Reviews Into Action

How AI Can Help You Fix Recurring Issues

I just came across something in my email today that could be super useful for anyone managing short-term rentals. Hostaway now has this 𝗔𝗜 𝗥𝗲𝘃𝗶𝗲𝘄 𝗦𝗲𝗻𝘁𝗶𝗺𝗲𝗻𝘁 𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀 feature that scans guest reviews and spots any recurring issues. So, when you can see what guests are always talking about, you can fix things before they become bigger problems.

𝗦𝗲𝗻𝘁𝗶𝗺𝗲𝗻𝘁 𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀 is a tool that uses AI to analyze text and determine the emotional tone behind it. It’s like a way for machines to "read between the lines" of guest reviews or comments and figure out how people feel—whether they’re happy, frustrated, or neutral.

For example, if a guest writes "The room was clean but the staff didn’t seem very friendly," sentiment analysis would pick up on the negative sentiment about the staff, even though the review also mentioned something positive. It doesn’t just focus on individual words, it looks at the context and overall feeling.

The beauty of sentiment analysis is…