Partnering Up Turns Rentals into Community Builders
Hosts who collaborate with local businesses are seeing 20-47% more bookings. Here's how to turn your neighbors into your best growth strategy.
Why Today’s Travelers Want a Taste of Your Town
According to the Adventure Travel Trade Association, over 70 percent of modern travelers now seek out locally owned accommodations, experiences, and eateries. In 2023, cultural experiences such as city walking tours, museum visits, and artisan-led classes dominated tour bookings, according to Booking.com’s Trends Report.
Guests want to meet the makers, taste the town, and walk Main Street. You can help them do it.
“Community is the new amenity, and collaboration is the check-in.”
How Hosts Are Growing With Local Allies
When hosts collaborate with local businesses, they do not just improve their marketing. They improve their place.
For example, Airbnb’s Italy Rural Tourism Initiative saw a 25 percent boost in rural bookings when hosts partnered with lesser-known towns to promote unique experiences. The program funneled foot traffic to small museums, cafes, and markets in under-visited areas.
Similarly, Airbnb’s 2023 Host Report found that proper…