Destination Sunday: Dreaming of making a Best-Of travel list? Think again.

Making the list is the celebration. The hangover is your problem.

This week, a destination marketing director saw their destination on a major travel list. Screenshot to the board by lunch. Press release by three. LinkedIn post before dinner.

NatGeo. AFAR. CNN. The New York Times. Condé Nast. Over 200 destinations named in a two-week window. Some named on multiple lists at the same time.

I’ve seen the celebration.

Here’s the part nobody includes in the press release.