How to Win Direct Bookings from Event Travelers
—Even Against Airbnb and Vrbo
Last year during our city’s marathon weekend, every short-term rental in the area sold out—except one.
The host had great reviews. A beautiful place. But they were only listed on Airbnb and didn’t realize the event was happening until guests stopped messaging.
Meanwhile, two other hosts I work with? They were booked solid six weeks in advance, all through direct bookings.
One even had a waitlist.
The difference?
A little planning. A direct booking strategy. And just enough personalization to make guests say, “This is exactly what I need.”