Destination Sunday: Why One Big Campaign Will Not Put You on the Map

The Flip Side of Destination Marketing: Consistency Beats Splash Every Time

Tourism boards love fireworks. Guests return for campfires. Destination marketing isn’t about one big splash — it’s about steady, lasting stories.

The Myth

Tourism boards, mayors, and DMOs all love the same myth: “Run one big campaign and the world will notice.”

Glossy ads, influencer trips, a billboard or two — done.

If only it worked that way.