Destination Sunday: Why? And The Flip Side of More Tourists = Better Tourism
The origin story + the first flip side truth bomb
In 1992, I moved to a strip of jungle and beach in Mexico almost nobody cared about. Today, you know it as the Riviera Maya.
Back then it was 60 km of Caribbean coast known mostly to campers, hippies, and dreamers. Playa del Carmen was a sleepy fishing village. Akumal? A community of 11 people and a small village of Mayans who worked at a hotel. Soliman Bay? Nothing more than a coconut road and two shells of old concrete buildings.