Destination Sunday: The Flip Side of Posting Daily

Why content volume won’t save your destination

The Story

Last week, I scrolled through a destination’s Instagram feed.

Thirty posts in thirty days.
Sunrises. Sunset. Another sunset. A blurry event flyer. A reel of someone holding scissors at a ribbon-cutting.

I thought: If I’m this bored scrolling, imagine being a traveler deciding where to go.

That’s when it hit me. Posting daily isn’t marketing. It looked like copy–paste on repeat.