Every week, guests lose confidence in your destination before anyone has a chance to help them.
Visitors arrive disoriented. They spend the first hour figuring out what’s actually open. They ask area businesses questions that the destination should have answered. They leave without finding what would have made them stay, or return.
None of this shows up in your campaign metrics. But your operators feel it. Your frontline staff absorb it. And your repeat visitation numbers quietly reflect it.
The cost is real. It just doesn’t land where anyone’s measuring it.